Fosters gets a "new look"
After many successful years, the Fosters logo has now been updated to bring us up-to-date with changing customer trends and expectations. We have maintained the horses as a symbol of our heritage but have introduced a new colour scheme and increased the presence of the Fosters brand name.
You will already see the new logo on some of our recently launched products. Our unique Fosters tray cakes are packed with fruit and are beautifully presented in wooden trays which can be reused at home for baking. [Picture of the tray cakes] We have also introduced the new look to our range of sugar bars which have been significantly improved in terms of taste and visual appeal. These products also free from artificial colours and flavours.
Initial feedback to the new Fosters branding from our retail and end-user customers has been extremely positive and we look forward to rolling out the new logo across our Fosters product range.
